Chloe Staniforth

Chloe Staniforth was the youngest ever person to be nominated for a Suzy Spirit Award and hers is one of the inspirational stories behind the new, rising star category for 2017.

It was Jane Whitham, director at Cream and Chloe’s boss who nominated her – and you can read exactly why the judges unanimously put her forward into the short list.

We talked to Chloe about what she’s been up to since we met her last year (a lot!) and what’s next.

What do you think is the most important quality for a nominee for the Suzy Spirit Award?
Supporting others. It doesn’t matter what stage of your career you’re at, you’re always in a position to help support and encourage those around you.

How did you feel when you found out you had been nominated?
Honoured. This award is so personal and there’s nothing else quite like it in the industry.

What have you been up to this year, and is there something you’ve done that you’re particularly proud of? 
It’s been a busy year – I’ve been promoted to junior account manager at Cream, named in PR Week’s 30 under 30 group for 2016, and been shortlisted for Outstanding Young Communicator at the Yorkshire & Lincolnshire CIPR PRide awards.

What’s next for you?
Settle into my new role and continue to climb the career ladder!

What made you choose PR?
I usually joke that PR found me – I started out as a business admin apprentice but soon found I had a natural love for storytelling, so here I am three years later!

What advice would you give to young people who want to work in PR?
Surround yourself with people who inspire you. The people you work with shape the type of professional you become, and having people to look up to, and learn from is key to becoming a PR pro!

What’s the most memorable moment in your career to date?
Cream was commissioned to provide independent PR and media support for Professor Alexis Jay OBE, author of an Independent Inquiry into Child Sexual Exploitation in Rotherham 1997 – 2013.

What do you think you’ll be doing in five years?
Still doing what I’m doing – but bigger and better! Hopefully I’ll have a promotion or two under my belt. I’m only 20 so there’s plenty of opportunities out there.

If we asked your team to describe you in five words, what would they be?
Hard working, focused, intuitive, passionate and fun!

And we’d like to buy you a drink, what do you fancy?
Espresso martini please!

And finally, our favourite five all-important questions…
Twitter or Instagram? Twitter
Chocolate or crisps? Chocolate
Corrie or Eastenders? Eastenders
Beach or pool? Beach
Still or sparkling? Still


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